Rate Negotiation Tool
Know your numbers before negotiating. Calculate your counter offer based on real costs and target margin.
What you enter
- Offered Rate ($)
- Load Miles
- Deadhead Miles
- Target Margin (%)
- Fuel Cost ($/mile)
- Total Op Cost ($/mile)
DispatchTool analyzes market rates in real-time and suggests optimal counter offers based on lane data and historical performance.
Frequently Asked Questions
How do you negotiate freight rates?
Start with your cost per mile + desired margin. Research lane averages using DAT or Truckstop. Counter low offers with data: "The market rate for this lane is $X.XX/mile." Be willing to walk away — the best negotiating leverage is having alternatives.
What is a good rate per mile for trucking?
Rates vary by lane, equipment, and market. Dry van: $2.00–$3.50/mile. Flatbed: $2.50–$4.00/mile. Reefer: $2.50–$4.50/mile. Always compare against your cost per mile to ensure profitability.
When should you reject a load?
Reject loads that: pay below your break-even rate, require excessive deadhead, have poor shipper/receiver reviews, involve unreasonable detention risk, or would create hours of service issues for your driver.
How do brokers set freight rates?
Brokers typically charge shippers 15–20% above what they pay carriers. They use market data, historical rates, and supply/demand to price loads. When capacity is tight, rates rise; when trucks are plentiful, rates drop.